Café Canopic is a locally owned coffee shop serving a loyal crowd of students and neighborhood regulars. With a need to keep customers informed, engaged, and ordering — while saving time and marketing costs — the shop partnered with Espressly to launch their own custom mobile app.
Unlike basic ordering tools or expensive SMS campaigns, Café Canopic’s mobile app is a complete customer engagement and ordering solution:
Customers can quickly reorder their regular drinks or meals, saving time and reducing friction. One tap, and their usual oat milk latte is on the way.
The app is always up-to-date with their Square menu. No more emailing or uploading new items manually — changes in Square reflect instantly in the app.
Built-in Apple Pay and Google Pay support makes checkout lightning fast and secure — no digging for credit cards, especially during a rush.
Whether a customer orders in-store or in-app, their points and rewards are tracked in one system. Loyalty redemptions, status updates, and available offers are visible in the app — no confusion, no separate programs.
Café Canopic used to rely on Square SMS marketing, which charged ~$0.015/message. Sending weekly promos to 2,500 users was costing $150/month or $1,800/year — with only moderate engagement.
Now, with Espressly’s built-in push messaging, they send unlimited, branded notifications for free.
Promote New Menu Items
“🌸 Spring drinks are here! Try our Lavender Latte, now available.”
Drive Traffic With Deals
“🎉 Buy 1 Get 1 Half Off – Today Only!”
Keep Customers Informed
“⚠️ Closing early at 4PM today due to snow. Stay safe!”
Create Anticipation
“🎃 Pumpkin Spice Drops Tomorrow – set your alarms!”
| Metric | Before (SMS) | After (App + Push) |
|---|---|---|
| Monthly Marketing Cost | $150 | $0 |
| Promo Engagement | ~5% | >20% |
| Loyalty Redemptions | Manual | App-tracked & instant |
| Repeat Orders | Inconsistent | Streamlined |
| Customer Feedback | Generic | App store reviews + replies |
Saved Over $1,800/year by switching from SMS to app-based push
20% lift in seasonal item sales thanks to effective promotions
Better customer experience through fast checkout, loyalty integration, and reordering
Greater brand control and visibility with a white-labeled app presence
“It’s like we gave our shop a digital heartbeat. Customers love the convenience, and we love the control. This app pays for itself — and then some.”
— Owner, Café Canopic