Espressly Gift Card Purchase Bonus


Turn Every Gift Card Purchase Into a Loyalty Win

Gift cards have always been a powerful way to increase sales and bring new customers through the door. Now, with Espressly’s new Gift Card Purchase Bonus feature, you can take that power to the next level—rewarding gift card buyers with loyalty points automatically.

Whether you use Square Loyalty or Espressly Loyalty, this feature works seamlessly to help you sell more gift cards, grow your customer base, and boost repeat visits.

How It Works

The setup couldn’t be easier. In your Espressly admin panel:

  1. Enable Gift Card Bonuses by checking the “Gift Card Bonus” box.
  2. Enter the Bonus Amount – choose how many loyalty points to award for each gift card purchase.
  3. Save and Sell – every time a customer buys a gift card, the bonus points are automatically added to their loyalty balance.

Buy a $20 gift card, get 5 bonus loyalty points.

You decide the point amount and the promotion period—giving you total control.

Why This Matters for Your Business

  • Drive More Gift Card Sales – A bonus reward gives customers extra incentive to buy gift cards, whether for themselves or as gifts.
  • Bring in New Customers – Gift cards often get redeemed by new guests, giving you a chance to win them over and turn them into regulars.
  • Increase Repeat Visits – Bonus points encourage faster reward redemption, meaning customers will return sooner to use them.
  • Works With Your Existing Loyalty Program – Whether you run Square Loyalty or Espressly Loyalty, the bonus integrates directly.

A Win-Win for You and Your Guests

Gift card promotions are already a great revenue booster during the holidays, customer appreciation events, or slow sales periods. Adding bonus loyalty points creates a compelling double reward: customers get the spending power of a gift card and a jump start toward their next free drink or pastry.

This means more happy customers, more sales in the short term, and stronger loyalty in the long term.

Start Selling Smarter

If you’ve ever thought, “I wish there was a way to make gift cards even more appealing,” this is it. Turn gift card purchases into the start of a long, loyal customer relationship—automatically.

With Espressly’s Gift Card Purchase Bonus, you’re not just selling gift cards—you’re building a community of regulars.