Espressly Blog
Operational thinking for coffee shops using Square
This public blog foundation now lives inside Laravel so Espressly can publish pages, posts, and moderated discussion without relying on external WordPress-style tooling.
The Value of Square Loyalty for a coffee shop
Square Loyalty is a powerful tool that can help coffee shops increase customer loyalty and drive repeat business. As part of the Square Point of Sale system, it allows businesses to create and manage custom loyalty programs, offering rewar…
Read PostMobile apps for coffee shops with Square Loyalty
We know how important it is to offer loyalty and rewards to customers. We also know how great Square's Loyalty program works to drive repeat sales while rewarding customers.A great Loyalty program is critical in today's competitive environ…
Read PostThe importance of parent categories as it relates to mobile app ordering - Square
Cafes are a critical component to every community. Coffee powers us ahead. It is a wonderful product that many find peace in and with. It is a morning routine for so many of us. As cafes have evolved, so have their menus. Coffee drinks com…
Read PostA commitment to excellence - Coffee, coffee people, and technology to enable it all
There is something really great about coffee. It draws many of us to it. What is it? It is hard to say what it is precisely, but we know that there is something that is peaceful about the time spent over a hot coffee or espresso.At Espress…
Read PostWe believe that every cafe should have their own mobile app
Having a mobile app for your cafe customers can really get you set to remain strong in the present and future. Customers rely on their mobile phones for so much of their daily activities and this of course includes managing their coffee an…
Read PostCorporate coffee chain who?
The corporate coffee chains do a great job with many things. It is after all how they grew to be so valuable and successful. One of the things that they do well is tech. They have the capital to hire large development teams to make industr…
Read PostMobile app for a cafe that uses Square
Square is your POS at your cafe. Great decision. This article is for those that have already decided to use Square and have transactions occurring in their Square account.Starbucks has an app. Their app drives a lot of business and keeps c…
Read PostThe cure to menu decay found in online ordering and mobile apps
Battling menu decay What is menu decay? You thought managing some basic content and images on a website was bad. It is all too common to see a website of some local business that has images that are clearly very outdated. Many people that…
Read PostDriving sales to your Cafe mobile app with Square and Instagram
With Instagram being one of the most reliable channels to reach existing and would be cafe customers, it is no wonder that we see so many beautiful images of lattes, iced coffees, pastries, and the like. 8 out of 10 Americans consume coffe…
Read PostWhat it means to make order ahead mobile apps for cafes
Since I was about 7, I have always had some type of draw or pull toward computers. From taking apart Hewlett Packard machines and putting them back together - always shocked that they still worked….to seeing that first app compile and actu…
Read PostConsistency in the customer journey at your cafe
Customers are busier than ever. Whether it be a young mom hauling the 3 kids around on the way to school or practice....or a businesswoman that needs to get back to the desk to be on a Zoom call.....customers need a consistent and predicta…
Read PostMedium dark roast with, light on the milk please
Add-ins are so critical to coffee. If the milk is not exactly right....I don't want it. It is true. If someone asks for sugar...they mean a precise amount of sugar. Traditional controls in ordering apps gives consumers a +/- indicator for…
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